
Leadsense
Automated Lead Qualification & Routing Engine
Story
Problem
B2B companies with growing inbound traffic often struggle to separate high-intent leads from casual visitors. Sales teams waste hours sifting through forms, incomplete submissions, and unqualified inquiries. By the time a strong lead reaches a manager, several hours — sometimes days — have already passed.
This delay directly lowers conversion rates. Slow response time, inconsistent lead scoring, and manual CRM updates make teams reactive instead of proactive. As the volume grows, the system breaks: sales reps lose visibility, leads get misrouted, and revenue opportunities slip away.
Solution
LeadSense introduced an automated qualification engine that evaluates incoming leads in real time based on behavior, form data, and historical patterns. The system instantly scores each contact, segments profiles, and routes high-intent prospects to the right sales rep within seconds.
The entire workflow now runs without manual input. CRM records are enriched automatically, notifications are sent instantly, and sales managers finally operate with clarity instead of chaos. Faster reactions, better prioritization, and less busywork unlock higher conversion across the funnel.
The result is a predictable, consistent lead flow that helps sales teams respond faster, qualify smarter, and close more deals with less effort.
Summary
Industry
B2B Services / SaaS
Stack
Node.js, Airtable API, Make.com automation layers, OpenAI embeddings, HubSpot CRM API
Timeline
5 weeks from prototype to full integration
Services
AI Lead Scoring
Workflow Automation
Gallery
Review
Michael Turner
Head of Sales






